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October 2015 -

Digital Marketing, eCommerce, Business & The Future of Work

Are You or Do You Know of an Instagram Influencer?

October 15, 2015 | By | No Comments

I am looking to recruit Instagram Influencers.
Those that are active on the platform, have great followings, get viewership and engagement from their network.

Because I want to work with you.

I am working with brands that you may love and we can partner you with them.

If you are an Instagram Influencer or you know of one, please use the form below to contact me to learn more.

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15 Oct


Are You or Do You Know of a SnapChat Influencer?

October 15, 2015 | By |

I am looking to recruit SnapChat Influencers.
Those that are active on the platform, have great followings and get viewership from their network.

Because I want to work with you.

I am working with brands that you may love and we can partner you with them.

If you are a SnapChat Influencer or you know of one, please use the form below to contact us to learn more.

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12 Oct


What Can Rap Teach You About Business & Marketing?

October 12, 2015 | By |

I can often be found listening to music when I work.
What do I listen to you say?
The music that inspires me most are artists that speak about doing something, putting in work, creating change, figuring something out. This is what I listen to.

That sounds fantastic, what artists and what type of music is that?
I mainly listen to rap and rock/metal.

Some of my favorite artists and groups are Rage Against the Machine, Drake, Hatebreed, El-P, Sage Francis, the A$AP Mob, Rick Ross and many others. But the common theme to much of their music is to get out and make something happen, work hard for it and stand for what you believe in.

I am in no way condoning the violence or hate that may be getting explicitly promoted in some of this music, but the underlying message is powerful.

What Rappers and many other artists can teach us about business and marketing is to:

  • Stand for something on and focus.
  • Work hard and get good at it.
  • Don’t let anyone get in your way.
  • Bring on the Bravado! Strut your stuff and be confident in your work.
  • Re-up. Do it over and over again, while making it bigger and better.

“Put in Work.”
“Why Stand on a silent platform? Fight the war, F@*K the norm.”
“Hustle Hard.”
“Started from the bottom now we here.”
“Every day I’m hustlin’.”
“Defeatist, you and I will never be the same!”

10 Oct


Why You Are Lying to Yourself About Marketing (VIDEO)

October 10, 2015 | By |

I am so sick of hearing agencies and marketers talking about creating content that doesn’t sell to consumers.
OF COURSE the marketing is selling to consumers!

If a businesses outcome is to drive revenue then any content or marketing piece created to engage, inform or sell is meant to drive revenue at some point.

So to say that the secret to marketing today is creating engaging content that doesn’t sell to consumers is a lie and a slap in the face to consumers who understand that anything put out by a brand is intended to capture their interest in an attempt to get them to buy at some point in the future.
This means we can continue to craft marketing and refine it over time so that it complies with the trends, needs and wants of consumers, but don’t be so ridiculous and say you are creating content that doesn’t sell to them!

As marketers we should be able to connect with consumers is such a way that they do not care or think about the fact that the company wants them to buy. All relationships whether in business or person to person, have a give an take, a buy and sell.

Understand a consumers needs, meet them, exceed them and engage with them in natural ways to build trust and form relationships.

08 Oct


The Most Effective Digital Strategy

October 8, 2015 | By |

You’ve likely heard marketers talk about the difference between Digital Strategy vs. Digital Marketing Tactics, but a Good Digital Strategy goes much deeper than just knowing the difference.

Digital Strategy is the guidance needed to create a plan of digital marketing tactics across a number of channels that meet the goals set by an organization. This could be generating leads, new customers, more revenue, etc.

The tactics are simply an execution on a digital channel. Posting to Facebook, Pinterest or Twitter, Optimizing a website for the search engines, running paid search or shopping ads and others are all familiar digital marketing tactics.

It is amazing how many business owners and marketers still confuse the two.

That is the easy part.
Creating an effective digital strategy is reliant on gaining deeper insight into a company, who and what it is, why it is, it’s motivations, it’s culture, the goals, etc.
Many companies do not know the answers to these questions and need guidance on how to work through getting to these answers.

This is where it becomes critical for a business owner, executive or marketer to be receptive and open-minded.
It may be necessary to constructively criticize what a stakeholder thinks the business’ vision, identity, goals, customers, etc. are. In many cases assumptions will be made and less than optimal research & communication will take place to acquire this information.

For an in-house team this can be difficult, because in many organizations the norm (everyday team) is viewed as less credible or to be questioned. In-house teams are considered to do as they are told. This becomes a massive problem in creating a successful digital strategy.

Maybe the team really isn’t that strategic and that is OK.

One of the smartest things a company can do is to bring in a 3rd party who is a well respected and seasoned Digital Strategist. They are totally objective and work on creating a sound strategy that is in the best interest of the business. They speak the truth because there is no fear of tarnishing a manager / employee relationship or losing a job.
You can still use your in-house team to work on this, but having that outside specialist will aid in driving more honest and productive feedback from your team.

02 Oct


UPDATE: Another Take on Uber in St. Louis

October 2, 2015 | By |

I recently wrote a post (Uber vs Taxi in St. Louis) on how I didn’t think that St. Louis needed Uber for ride services and while I still stand behind that statement, I will add to it by saying that St. Louis getting the Uber service will benefit the city immensely in other ways.

After thinking about the possibilities Uber had for other services that required logistics with good penetration and density such as delivery services (technically they are delivering people now), I did some research and found that Uber has been working on this.

They currently have UberRUSH in NYC for delivering small parcels, they also have UberCARGO in Hong Kong for delivering large items and in Chicago they have UberEATS for food delivery.

Having this network in place with such an efficient platform, other companies will soon utilize Uber for their logistics as well. This has already been approached and attempted by companies like Amazon, Starbucks and Apple.

So while I still think the Taxi issue in St. Louis could have been solved with a better technology implementation and a change in leadership, I now am very excited about the fact that Uber is here in St. Louis!