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12 Oct

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What Can Rap Teach You About Business & Marketing?

October 12, 2015 | By |

I can often be found listening to music when I work.
What do I listen to you say?
The music that inspires me most are artists that speak about doing something, putting in work, creating change, figuring something out. This is what I listen to.

That sounds fantastic, what artists and what type of music is that?
I mainly listen to rap and rock/metal.

Some of my favorite artists and groups are Rage Against the Machine, Drake, Hatebreed, El-P, Sage Francis, the A$AP Mob, Rick Ross and many others. But the common theme to much of their music is to get out and make something happen, work hard for it and stand for what you believe in.

I am in no way condoning the violence or hate that may be getting explicitly promoted in some of this music, but the underlying message is powerful.

What Rappers and many other artists can teach us about business and marketing is to:

  • Stand for something on and focus.
  • Work hard and get good at it.
  • Don’t let anyone get in your way.
  • Bring on the Bravado! Strut your stuff and be confident in your work.
  • Re-up. Do it over and over again, while making it bigger and better.

“Put in Work.”
“Why Stand on a silent platform? Fight the war, F@*K the norm.”
“Hustle Hard.”
“Started from the bottom now we here.”
“Every day I’m hustlin’.”
“Defeatist, you and I will never be the same!”

10 Oct

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Why You Are Lying to Yourself About Marketing (VIDEO)

October 10, 2015 | By |

I am so sick of hearing agencies and marketers talking about creating content that doesn’t sell to consumers.
OF COURSE the marketing is selling to consumers!

If a businesses outcome is to drive revenue then any content or marketing piece created to engage, inform or sell is meant to drive revenue at some point.

So to say that the secret to marketing today is creating engaging content that doesn’t sell to consumers is a lie and a slap in the face to consumers who understand that anything put out by a brand is intended to capture their interest in an attempt to get them to buy at some point in the future.
This means we can continue to craft marketing and refine it over time so that it complies with the trends, needs and wants of consumers, but don’t be so ridiculous and say you are creating content that doesn’t sell to them!

As marketers we should be able to connect with consumers is such a way that they do not care or think about the fact that the company wants them to buy. All relationships whether in business or person to person, have a give an take, a buy and sell.

Understand a consumers needs, meet them, exceed them and engage with them in natural ways to build trust and form relationships.


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